03 Jul

The market for custom logo designs is a relatively competitive one indeed. Various logo design firms present a variety of design packages to meet different customer needs and budgets.

With such a variety of options to pick from, the question on most people’s minds is how much should one pay for a decent logo design.

Generally speaking, logo design price ranges from as unbelievably low as $30 to thousands of dollars. Not surprisingly the more you fork out the more extras you would see coming your way. But to assist you in deciding which logo design price would better accommodate your needs, take a peek at the breakdown below.

Under $100 Logo
These logos may be cheap but the good design quality has amazed many. Needless to say a little homework is needed to make certain you get the best logo designers at this price range. This range is most suitable for clients who want their corporate logos fast with very little interaction on a small budget.

$100 - $1000 Range
If you have some spare change and some time, you can afford to engage logo designers who are more service oriented. The design quality is comparable to those in the sub $100 logo design price bracket. However, they offer a more personal approach when dealing with customers. They would be happy to speak to clients about their needs.

$1000 - $5000 Range
Traditional corporate logo designers commonly charge this sum for the services they render. They spend a good amount of time trying to get as much relevant data as possible before developing a logo. Their assessment of your organization, competitors,products and customers would enable them to advise you on what look and feel you should lean towards. I would propose this category to anyone who can afford it. The probability of the business logo designs being of greater quality than those in the first two categories is most likely plus you get valuable advice to boot.

$5000 and More
This range befits those who would like to launch branding campaigns. Branding companies produce logos as part of a corporate identity development exercise. Every logo is provided a thick blueprint that would normally contain the logo rationale, logo dimensions and logo usage requirements. These additions does wonders to the perceived quality of the logo designs. This choice is more suited for large firms who can afford to spend loads of cash branding and rebranding themselves and their merchandise.

Before making your mind up, it is always best to take a step back and asses what you really need. If you are just starting your business, most probably that you would be on a very constrained budget. It is not unusual to opt for an affordable corporate logo designer provided you do some homework. Visit logo design sites and have a look at their logo samples. If they can deliver what you need at this period of time for a figure that would not strain your finances, then it could be an option you should really give some thought to.

Dave Kilmanrock has been in the advertising industry for more than 15 years. He has written and co-written various articles on branding. He believes you should always opt for the logo design price that offers the best value for money.

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