05 Jul

The market for company logo designs is a competitive one indeed. Various logo design firms provide a myriad of design packages to cater for different customer requirements and budgets.

With such a variety of options to pick from, the question usually asked is how much should one pay for a decent company logo design.

Simply speaking, logo design price ranges from as unbelievably low as $30 to thousands of dollars. Obviously the more you pay the more extras you can expect to receive. But to help you decide on which logo design price would better suit your needs, take a look at the guide below.

Below $100 Logo
These logo creations may be cheap but the good design quality has astonished many. But a little homework is needed to make sure you get the best logo designers at this price range. This range is best suited for clients who want their corporate logos fast with limited interaction on a tight budget.

$100 - $1000 Range
If you have a little spare change and a little time, you can afford to employ logo designers who are more service oriented. The logo creation quality is comparable to the logos in the sub $100 logo design price range. Nevertheless, they offer a more personal approach when dealing with clients. They gladly take the time to speak to clients about their needs.

$1000 - $5000 Range
Traditional company logo designers usually charge this rate for their services. They spend a considerable amount of time attempting to get as much relevant information as possible before designing a logo. Their examination of your company, competitors,products and target markets would allow them to advise you on what look and feel you should adopt. I would propose this category to anyone who can afford it. The prospect of the company logo designs being of higher quality than those in the first two categories is most likely plus you get valuable advice as well.

$5000 and Higher
This category befits those who aim to launch branding campaigns. Branding companies produce logos as part of a corporate identity creation exercise. Each and every logo is given along with a a thick blueprint that would contain the logo rationale, logo dimensions and logo usage requisites. The inclusion of the blueprint does wonders to the perceived quality of the logos. This choice is favorably suited for large firms who have the resources for branding and rebranding themselves and their merchandise.

Before you come to a decision, it is always best to take a step back and figure out what you really need. If you are just starting your business, most likely that you would be on a very constrained budget. It is not uncommon to opt for for an affordable logo designer as long as you do some research. Visit logo design sites and have a look at their logo samples. If they can provide what you need at this period of time for a fee that would not stretch finances, then it might be an option you should really give some thought to.

Dave Kilmanrock has been in the advertising industry for over 15 years. He has written and co-written various articles on branding. He believes you should always opt for the logo design price that offers the best value for money.

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